SEARCH
Results categorised as Media Business
02 Oct 2017
|
The Media Leader Staff
First Click Free required news publishers to provide a minimum of three free articles per day via Google Search and Google News before readers were shown a paywall.
02 Oct 2017
|
Dominic Mills
As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight...and his amazing shirts.
02 Oct 2017
|
John Moulding
As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
27 Sep 2017
|
Raymond Snoddy
Nearly £5bn in radio revenue and 170m spots have been traded through J-ET. Here, Raymond Snoddy charts the history of one of adland's best collaborative success stories.
27 Sep 2017
|
David Pidgeon
Knight will depart at the end of October at which time the sponsorship and commercial content teams will report directly into Simon Daglish, deputy managing director, commercial on an interim basis.
27 Sep 2017
|
David Pidgeon
In response to the shift in TV viewing behaviours across different devices and platforms, GroupM has today launched Finecast, a company delivering "digital-like precision and accountability to advertising on television."
25 Sep 2017
|
Dominic Mills
As they confront Facebook and Google, commercial TV rivals are talking of co-operation - but they are determined not to repeat the mistakes of the newspaper industry.
21 Sep 2017
|
Barry Flynn
Recent improvements to Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.
20 Sep 2017
|
Raymond Snoddy
Reporting back from the International Broadcasting Convention, Raymond Snoddy examines the latest trends - from VR and Voice UI, to the meteoric growth of mobile video and the rise of e-sports.
20 Sep 2017
|
The Media Leader Staff
Patel will be responsible for leading Spotify’s sales team in the UK, reporting into the VP of sales for Europe, Marco Bertozzi, and will be based in London.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer