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Results categorised as Media Business
11 Sep 2017
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David Pidgeon
A host of digital formats - including social media in-feed ads, paid content, online video and native advertising - are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
08 Sep 2017
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The Media Leader Staff
The publisher confirmed it was in talks with owner Richard Desmond to buy 100% of Northern & Shell's publishing assets, including OK! magazine, the Sunday Express, and Daily Star Sunday.
08 Sep 2017
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David Pidgeon
New research has revealed the scale of opportunity for connected TV advertising in Europe, with "widespread agreement" across the entire market that connected TV is a new class of inventory.
06 Sep 2017
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The Media Leader Staff
Mark Grether, previously the company’s executive chairman, has been named CEO, while Randy Wootton, who had been the CEO of Rocket Fuel since 2015, will become a special advisor to Sizmek.
06 Sep 2017
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Niall Johnson
Wavemaker will have offices in 90 countries and over 8,500 employees - with clients including L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
06 Sep 2017
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Raymond Snoddy
Billionaire tech evangelists with bold visions of the future want to change the way we consume media. Raymond Snoddy examines some of the potentially disruptive technologies heading our way.
05 Sep 2017
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The Media Leader Staff
Deal comes hot on the heels of its RadiumOne acquisition earlier in the summer and will create one of the largest independent digital video ad marketplaces in the world.
05 Sep 2017
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The Media Leader Staff
Local news publisher co-operative 1XL as launched a dedicated audience development division this week, to be headed up by former Local World and Telegraph executive Richard Underwood.
05 Sep 2017
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The Media Leader Staff
MEC has this week appointed Andy Francos as head of organic performance at its Wavemaker division, tasked with boosting the agency’s organic offering and performance measurement.
01 Sep 2017
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The Media Leader Staff
White Ops and The Trade Desk are to pool their tech to scan ad impressions before they are purchased in a major new effort to cut out ad fraud.
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