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Results categorised as Media Business
27 Sep 2017
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David Pidgeon
In response to the shift in TV viewing behaviours across different devices and platforms, GroupM has today launched Finecast, a company delivering "digital-like precision and accountability to advertising on television."
25 Sep 2017
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Dominic Mills
As they confront Facebook and Google, commercial TV rivals are talking of co-operation - but they are determined not to repeat the mistakes of the newspaper industry.
21 Sep 2017
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Barry Flynn
Recent improvements to Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.
20 Sep 2017
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Raymond Snoddy
Reporting back from the International Broadcasting Convention, Raymond Snoddy examines the latest trends - from VR and Voice UI, to the meteoric growth of mobile video and the rise of e-sports.
20 Sep 2017
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The Media Leader Staff
Patel will be responsible for leading Spotify’s sales team in the UK, reporting into the VP of sales for Europe, Marco Bertozzi, and will be based in London.
19 Sep 2017
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David Pidgeon
From the growth of connected TV advertising to the threat of Amazon and Facebook, bosses from the largest broadcasters in Europe exclusively share their views with Mediatel.
18 Sep 2017
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Sebastian Schindler
Sponsor content: The overuse of the 'premium' label in advertising is rendering the word meaningless. It's time for a clear definition, writes Inskin Media's Sebastian Schindler
18 Sep 2017
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David Pidgeon
From gaining the creative agency buy-in for a programmatic era, to the lurking threat of brand safety 'black holes', senior experts from around the media industry had a lot to talk about at dmexco 2017. David Pidgeon reports.
18 Sep 2017
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David Pidgeon
Hewson joins from US adtech company Exponential where he led the UK sales operation and brings over 20 years' experience in advertising, media and technology.
15 Sep 2017
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Paul Davies
Sponsored content: New research reveals how broadcasters believe the opportunity associated with advanced TV advertising will prove hugely significant as competition for live online viewing heats up.
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