Adwanted UK: The Media Leader

Data Analysis

The sharpest media opinion, news and analysis

Direct Line Group on using TV as a full-funnel medium

03 Apr 2025 | John Moulding

Watch: Sam Taylor explains how he and his team are pushing the envelope with data-driven AV marketing.

11 Mar 2025 | Sameer Modha

Ahead of his appearance at Connected TV World Summit, Sameer Modha outlines his view on TV chasing the long tail of advertisers and measuring outcomes.

17 Apr 2023 | Ahmed Elkady

The feature allows users to watch up to four games simultaneously, with separate streams displayed in a grid format on the screen.

19 Dec 2019 | The Media Leader Staff

According to agency estimates for November 2019 ITV once again outperformed its rivals, with commercial revenues up by 3.4% year on year.

25 Nov 2019 | The Media Leader Staff

October was a good month for ITV which saw it's revenues rise by 7% year on year (YoY), bringing its total up to £135.1m

23 Oct 2019 | The Media Leader Staff

September was a good month for ITV, with revenues bucking the downward trend seen by its rivals (up 4.9% year on year).

03 Oct 2019 | The Media Leader Staff

August was tough month for TV revenues, with only ITV breakfast bucking the year on year decline, according to agency estimates (up by 3.5% to £4.1m).

02 Sep 2019 | The Media Leader Staff

According to the latest UK agency estimates, ITV saw its revenues fall -22.4% year-on-year (YoY) in July, bringing its total down to £73.8m from £95.2m last year.

06 Aug 2019 | The Media Leader Staff

According to the latest UK agency estimates, ITV saw its revenues fall -20.8% year-on-year (YoY) in June, bringing its total down to £92.4m from £117m last year.

28 Jun 2019 | The Media Leader Staff

Following a few months of seesawing figures, television revenues had a more stable month in May - recording only minimal changes year-on-year according to UK agency estimates.

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