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Results categorised as Media Business
04 Dec 2017
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John Moulding
Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.
01 Dec 2017
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The Media Leader Staff
Mobile-first agency Fetch is to open a new office in Tokyo today - in combination with Dentsu and Dentsu Digital - as it continues its global expansion.
30 Nov 2017
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The Media Leader Staff
The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.
29 Nov 2017
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Raymond Snoddy
Not even a long-range ballistic missile could stop the national papers from going potty over the Royal engagement news, writes Raymond Snoddy. Is it justified?
29 Nov 2017
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Rosie Cross
Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.
27 Nov 2017
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Dominic Mills
In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of 'personalisation at scale'.
24 Nov 2017
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Ellen Hammett and David Pidgeon
Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.
22 Nov 2017
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David Pidgeon
The investment arm of WPP originally forecast growth of 4.1%, but on Wednesday (22 November) that figure was raised to 5%.
21 Nov 2017
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The Media Leader Staff
After 31 years with CIA, MEC and GroupM, Rob Norman has announced he is to retire from his full-time role as global chief digital officer, effective January 2018.
20 Nov 2017
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Dominic Mills
Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.
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