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Results categorised as Media Business
31 Oct 2017
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The Media Leader Staff
UK ad spend grew 3.7% during the first six months of 2017 to £10.8bn - the largest H1 total since monitoring began in 1982.
30 Oct 2017
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Dominic Mills
There's so much to say about Google's wildly post-modern TV ad, writes Dominic Mills. Plus: A stat to stop you in your tracks, and the earliest-ever sighting of a Christmas ad.
26 Oct 2017
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David Pidgeon
Proving that shaking the begging tin works, the Guardian now has 500,000 regular paying 'supporters', made up of members and subscribers across print and digital.
25 Oct 2017
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The Media Leader Staff
The deal should strengthen The Trade Desk's ability to help advertisers target consumers across multiple devices.
23 Oct 2017
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The Media Leader Staff
Following the departure of ITV's commercial content director, Gary Knight, the broadcaster has this week promoted Claire Heys to the new role of brand partnerships & content director.
23 Oct 2017
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Dominic Mills
For some it will give rise to a new golden era of advertising, for others it means the end of their business. Dominic Mills sinks his teeth into the biggest shake-up to privacy law in two decades.
18 Oct 2017
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Raymond Snoddy
...Facebook and Google are publishers and so must take on the responsibilities that entails. By Raymond Snoddy.
16 Oct 2017
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David Pidgeon
A year since Exterion won the TfL ad contract, bosses at both organisations have unveiled their joint plans for a change in the way they work with agencies, the imminent arrival of new digital formats, and 2018's automation plans.
12 Oct 2017
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David Pidgeon
Online advertising has had a pretty bad rap in recent years, but industry bosses argued the case for optimism at this year's Automated Trading Debate.
12 Oct 2017
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The Media Leader Staff
Following the appointment of Chris Forrester to the newly created role of chief revenue officer, the publisher has hired Aki Mandhar as chief operating officer.
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