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Results categorised as Media Business
27 Nov 2017
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Dominic Mills
In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of 'personalisation at scale'.
24 Nov 2017
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Ellen Hammett and David Pidgeon
Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.
22 Nov 2017
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David Pidgeon
The investment arm of WPP originally forecast growth of 4.1%, but on Wednesday (22 November) that figure was raised to 5%.
21 Nov 2017
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The Media Leader Staff
After 31 years with CIA, MEC and GroupM, Rob Norman has announced he is to retire from his full-time role as global chief digital officer, effective January 2018.
20 Nov 2017
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Dominic Mills
Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.
15 Nov 2017
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David Pidgeon
TMG has announced that its new business, named Truth, will provide "100% transparency" to buy and plan media.
09 Nov 2017
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David Pidgeon
Big news from ITV this week: the UK's largest commercial broadcaster is to deploy new technology that will enable it to deliver addressable ad campaigns across its linear broadcaster channels from early next year.
09 Nov 2017
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Derek Jones
WFA president and RBS CMO, David Wheldon, said that it was transparency and brand safety that (by a distance) most concerned the WFA's members - who make up 91% of the world's advertising spend.
08 Nov 2017
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Raymond Snoddy
Following talks to sell parts of his empire, Raymond Snoddy wonders if the media mogul has launched a complex, three-dimensional chess game, or is simply succumbing to old age.
06 Nov 2017
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Dominic Mills
The attrition rate of agency bosses is on par with the Premier League, writes Dominic Mills - and the parallels don't stop there.
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