BOB WOOTTON
LATEST ARTICLES
23 Dec 2025
To ensure the survival of our sector, stop funding actors whose actions are as corrosive to society as to professional advertising, says Bob Wootton.
03 Oct 2025
Stagwell's ties to Israel may have prompted it to postpone a recent industry gathering, but have they also reignited a long-standing debate about subcontracting for discretion?
02 Jun 2025
Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time.
20 May 2025
Perhaps the beleaguered BBC can take a look at The National Lottery's model and secure funding that can protect its independence from government.
03 Feb 2025
The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.
18 Dec 2024
A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.
The amount of activity in the measurement space confirms that this is what advertisers are most interested in.
09 Sep 2024
We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way.
08 Aug 2024
The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry's themes and concerns.
07 Jun 2024
The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?
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