Adwanted UK: The Media Leader

ARCHIVE ▸ BOB WOOTTON

Showing 11 - 20 of 123

< Previous 1 2 3 4 5 6 7 8 9 10 Next >

03 Nov 2023

Isba's cross-media measurement plan is too big to not work. But advertisers are restless and frustrated.

13 Oct 2023

The political leaning of the government does not significantly impact the commercial success of the media industry, as both parties prioritise communications and advertising.

17 Jul 2023

Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA's former director of media.

19 May 2023

As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on "levelling the playing field" between broadcasters' ad schedules.

27 Apr 2023 |

Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?

17 Mar 2023

Bob Wootton examines the new out-of-home verification system and Procter & Gamble's new digital focus.

28 Feb 2023

With a very few notable exceptions, the way our workplaces have changed has done nothing for the quality of the work. Time for AI to intervene?

20 Dec 2022 |

From returning to the new normal, changing ownership of tech giants and grim forecasts, Bob Wootton outlines his media standouts for this year.

18 Nov 2022 |

Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.

30 Sep 2022

Inflation and the cost-of-living crisis will be inescapable and impact everything in the industry.