ARCHIVE ▸ BOB WOOTTON
31 Aug 2016
Following the decision to leave the EU, forward visibility of ad spending remains sketchy - but it's certainly not the end of the world, argues Bob Wootton. Plus: AI turns media planning and buying on its head.
Last week agencies and advertisers were warned their investment choices were creating a diminished media landscape in the UK. Here, Bob Wootton asks what it will take to avert disaster.
20 Jul 2016
Antipathy towards holding companies and their group trading operations is growing, writes Bob Wootton
29 Jun 2016
It's time advertisers, agencies and media owners locked horns under the neutral canopy of the Advertising Association to talk about a cleaner way for the industry to run, writes Bob Wootton
06 Jun 2016
A probe by a US marketing trade group is set to reveal that US ad agencies are accepting rebates from media companies. As adland nervously waits, Bob Wootton looks at some likely consequences.
31 May 2016
Rebates, a coup, grumpy publishers, vibrating shoes and an unholy mess: Bob Wootton digests a busy month in media
03 May 2016
Too much of what happens in the digital world defies gravity, writes Bob Wootton - it's time we scrutinised it much more closely.
Will the WPP boss's success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion's tube win, ad effectiveness and clumsiness at Channel 4
23 Feb 2016
What use are 'corporate social responsibility' claims when the likes of Google and Facebook play it so fast and loose with tax, asks Bob Wootton.
26 Jan 2016
Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships - and it might need a radical response.
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