ARCHIVE ▸ BOB WOOTTON
26 Jan 2016
Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships - and it might need a radical response.
21 Dec 2015
It has been an eventful year in advertising - so here ISBA's Bob Wootton joins up the dots and leaves us with a his closing remarks.
The US investigation into media rebates could now impact the UK - and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA's Bob Wootton.
20 Oct 2015
Unsafe, unviewable, fraudulent, blocked and badly targeted... How can advertisers overcome an increasingly challenging digital landscape? By ISBA's Bob Wootton.
28 Sep 2015
ISBA's director of media & advertising, Bob Wootton, gives his views on the current top priorities for advertisers.
17 Aug 2015
We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA's Bob Wootton.
07 Jul 2015
From Coca-Cola to Sony, more global media business is up for grabs than at any previous time. What does this mean, and how should we interpret it, asks ISBA's Bob Wootton.
From thoughtless and hectoring advertising on TV to the negative impact of an overly heavy ad load on the online experience, it's time the industry got its house in order.
How should the ad industry vote on May 7? Bob Wootton, director of media and advertising at ISBA, tells us which box he'll be ticking.
01 Apr 2015
Ad Week is clearly here to stay - but it won't reach the next level unless it can attract a vital but missing constituency, says ISBA's Bob Wootton. So what does it need to do?
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