ARCHIVE ▸ BOB WOOTTON
With resurgent volatility, ISBA's Bob Wootton asks if our trading systems are sufficiently agile to cope.
22 Dec 2014
As the year closes ISBA's Bob Wootton joins the many seasonal cliché-mongers and offers some thoughts hopes for the year ahead.
Just because we can put advertising everywhere doesn't mean that we should, says ISBA's Bob Wootton.
21 Oct 2014
Companies spend millions building and protecting their brands, but then ruin it all with terrible customer service, laments ISBA's Bob Wootton.
Any agency that is asked to accept greatly delayed payment terms is effectively being asked to bankroll its client, writes ISBA's Bob Wootton. Is this a growing trend we should be worried about?
There's no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA's Bob Wootton.
Forces are at play that could change the way we measure media - and ISBA's Bob Wootton wonders if a more fragmented media audience could pave the way for more collaborative research.
We've been short-changed by Apple and the MP3 revolution, argues ISBA's Bob Wootton - but could the Pono offer a high quality alternative to iTunes?
09 Apr 2014
ISBA's Bob Wootton raises some important questions on the nature of trading desks - and asks what it really means for an agency to be 'clean'.
It seems everybody is talking about content marketing, and for ISBA's Bob Wootton, it surfaces two big questions: what is it, and; how should it best be undertaken?
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