DOMINIC MILLS
Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline.
He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association.
He advises agencies and various industry bodies, and occasionally works with content agencies on pitches.
In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.
LATEST ARTICLES
Dominic Mills bows out from his weekly column with six of the best from the archives
Dominic Mills looks at the ANA's study into industry waste and Kantar's effectiveness findings, which puts Aldi's Christmas ad at the top of the tree
29 Nov 2021
As BARB finally upgrades its audience reporting to include SVOD data, Dominic Mills looks at the changing dynamics of reach
22 Nov 2021
Diageo's 6% market share plan is reliant on marketing. Dominic Mills tells why it's plausible, which is good news for media and creative
15 Nov 2021
Bullish performances from more traditional networks and broadcasters is good news for both the industry and Dominic Mills' shares
Climate-positive creativity is too easily offset by the status quo, Dominic Mills writes.
Dominic Mills hails Stoke as a new advertising talent pool, admits to being one of Times Radio's 637,000 listeners and has his say on Meta
18 Oct 2021
Dominic Mills provides his take on John Lewis' cross-dressing boy and how Peter Field stirred up a hornet's nest over purposeful ads.
The ASA is the key to trust, but so too are better and fewer ads, says Dominic Mills
This week it’s back to the Fiver format for Dominic Mills, featuring insight and comment on things that have caught his eye
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- Consumer ABCs: Women's Lifestyle
- Keeping the TV ecosystem healthy - Barb Data Hub
- Direct Line Group on using TV as a full-funnel medium
- How will TV finally get the measurement it deserves?
- Apple TV launches beta version of sports multiview feature
- TV market round-up: November 2019
- Rajar Q3 2025: Top takeaways
- Rajar Q3 2025: Heart Breakfast remains top commercial show despite quarterly decline
- Rajar Q3 2025: Commercial audience share hits all-time high with Heart leading the way
- Rajar Q3 2025: Online listening records record platform share
- Tuning In 2025: Watch The Media Leader's round-up
- UK now spends longer on phones than watching TV
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
