ARCHIVE ▸ DOMINIC MILLS
20 Sep 2021
Dominic Mills analyses who made the grade to achieve an IPA effectiveness culture kite mark and asks for suggestions for things they only say in ads
13 Sep 2021
Dominic Mills commentates on five things that have recently caught his eye, including a roller-skating tortoise and a light-weight free newspaper
06 Sep 2021
Dominic Mills looks at brands' new approach to purpose and wonders how long Havas will last as Asda's new dance partner
31 Aug 2021
Dominic Mills analyses the 'as seen on TV' effect to achieve mainstream brand acceptance
23 Aug 2021
Dominic Mills shakes off his London bias to look at what's happening in the ad economy in other areas of the country
16 Aug 2021
For as long as Dominic Mills can remember, adspend and GDP have been in sync. But now the link appears broken – in a good way
26 Jul 2021
Mills on Monday: Two global brands that seem to be taking principled stands are, in fact, having their cake and eating it
19 Jul 2021
Dominic Mills applauds Lloyds Bank Group for its approach to improving D&I and reflects on the viewer experience of watching football in France
21 Jun 2021
Dominic Mills finds reasons to be optimistic, the targets of the Stop Funding Hate campaign too limited and Cristiano Ronaldo a rebellious inspiration
14 Jun 2021
Dominic Mills looks at what the All in census results have to say about D&I before tuning in for a spot of GB News
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