ARCHIVE ▸ DOMINIC MILLS
29 Mar 2021
Dominic Mills looks at what it would take to put attention back at the heart of media planning and buying strategies
22 Mar 2021
Dominic Mills gives his take on the IPA Agency Census and calls on the association to review its own make-up
Dominic Mills wonders where Unilever's decision to ban the word 'normal' leaves people like him
08 Mar 2021
Dominic Mills discusses personalisation and why Pippa Glucklich has joined a low-profile media indie
Dominic Mills reveals Facebook's attempts to distract us from negative sentiment towards its platform before reviewing Sainsbury's new tag-line
22 Feb 2021
Dominic Mills investigates why Publicis seems to see B2B as an area of growth where no-one else has. Plus: the nation state vs the supranationals
15 Feb 2021
Dominic Mills questions why there's still outdated brand iconography on UK supermarket shelves and could brand 'humaning' be catching on?
08 Feb 2021
Dominic Mills highlights the upcoming All-in industry census and why it's not enough for clients to push for change if they're not leading by example
01 Feb 2021
Dominic Mills delves into the phenomena of Super Bowl advertising and mourns the death of satire (again)
25 Jan 2021
Dominic Mills is wholly unsurprised to see that Asda is once again reviewing its creative account.
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