ARCHIVE ▸ DOMINIC MILLS
09 Dec 2019
The ANA's word of the year has a lot in common with Boris' Brexit mantra, writes Dominic Mills - everyone uses it, but no one knows what it means.
02 Dec 2019
Dominic Mills wonders if the joy found in M&S's festive ads could help revitalise the business beyond Christmas - while he remains confused by Pandora's strange offering.
An example of genuine brand purpose that is serving the High Street this Christmas has Dominic Mills eating his own hat. Plus: a joke study
Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It's almost radical, writes Dominic Mills.
11 Nov 2019
Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.
04 Nov 2019
Argos’s 'Book of Dreams' ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.
28 Oct 2019
Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.
21 Oct 2019
The more Dominic Mills thinks about adland's new obsession with doing things "Faster, Better, Cheaper", the more irritated he becomes.
10 Oct 2019
Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.
It's complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy's wedding chicken bucket.
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