ARCHIVE ▸ DOMINIC MILLS
11 May 2020
Dominic Mills wraps his head around the mysterious and murky programmatic supply chains that are in desperate need of a shake-up.
Dominic Mills looks at the TV stats that shocked last week's Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.
27 Apr 2020
TV advertising is now wholeheartedly embracing user generated content - but is it entirely a good idea? Plus: an anti-advertising agenda that would thrill XR.
From newsbrands to advertisers, there seems to be a lot of competition for the title of fourth emergency service, muses Dominic Mills. Plus: are jingles due a comeback?
It's curious that more advertisers don’t take sonic branding more seriously. Plus: Essential brands clean up; and an unbelievable message from Cannes Lions.
06 Apr 2020
Dominic Mills kicks off the Future of Audio with a look at how lockdown has drawn us towards radio. Plus: St Dominic’s School for Distance Learning; and the origins of the NHS brand
30 Mar 2020
From a post-pandemic capitalism built around new values, to redefining purpose, Dominic Mills examines the new challenges facing industry.
23 Mar 2020
What sort of column do you write at times like these? The answer is: not a normal one.
16 Mar 2020
Nostalgia can be a very powerful tool for advertisers, writes Dominic Mills - especially when the future seems so uncertain. Plus: how coronavirus is impacting media and advertising.
09 Mar 2020
Genuine efforts to deliver brand purpose are being sullied by charlatans, writes Dominic Mills.
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