ARCHIVE ▸ DOMINIC MILLS
13 May 2019
How a lawsuit over website design cut to the heart of Accenture’s new ad business. Plus: Global's male-heavy leadership is at odds with its audience.
As P&G and Unilever move into the DTC market, Dominic Mills tests some assumptions about their evolution.
29 Apr 2019
High share prices at P&G and Unilever show their classic branding and marketing skills are still enormously effective, writes Dominic Mills.
Adtech doesn't have an image problem so much as it has a behaviour one, writes Dominic Mills. Plus: Cannes' infuriating new guidelines.
15 Apr 2019
A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.
Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh... total TV and VOD measurement is a bit too much like Brexit.
01 Apr 2019
There is nothing more depressing or dull than Hollywood luvvies talking about the creative process, writes Dominic Mills.
25 Mar 2019
From the changing types of advertiser using it, to the new competition threatening its existence, Dominic Mills charts the evolution of commercial television.
Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau. Here, Dominic Mills interviews McArthur as he looks back on his career.
11 Mar 2019
The Unilever CMO has made admirable public promises to clean-up parts of adland - but remains strangely tight-lipped about any progress, writes Dominic Mills.
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