ARCHIVE ▸ DOMINIC MILLS
22 Jul 2019
Last week adland went into meltdown over Campaign's decision to place Nigel Farage on its cover. It was a bad move - but not for the reason you might think.
12 Jul 2019
Reach's study, The Empathy Delusion, is serious and thought-provoking - but paints a view of adland that does not accord with Dominic Mills' experience.
Big-brand CMOs are quietly making their voices heard on a range of media and advertising issues. Dominic Mills hears what they have to say.
02 Jul 2019
Sponsor content: Dominic Mills casts a journalist’s eye over JICMAIL and finds that it offers a host of features — from journey planning to competitor analysis — that go well beyond the standard currency fare
With creativity losing its mojo and claims that brands with purpose outperform those without, Dominic Mills has a proposal for Peter Field and Les Binet.
From the anti-progressive reaction to Alexander Nix's invitation, to Unilever's self-fulfilling spin cycle, Dominic Mills saw missed opportunities at Cannes.
VW's latest ad is a curious blend of a non-apology apology and shamelessness. Plus: A complicated Guardian 'badge' ad.
10 Jun 2019
From a CIA subway take-over to Viagra on steroids, Dominic Mills is in a state of shock and awe examining US advertising.
28 May 2019
A different way of thinking about the duopoly’s dominance will be music to the ears for many in adland, writes Dominic Mills. Plus: lunatic acquisitions, and a job title not as daft as it sounds.
20 May 2019
The Co-op and BrewDog are deploying rather 'old-fashioned' campaigns, writes Dominic Mills - and delivering real purpose in the process. Plus: the perils of being a media lab rat.
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