SEARCH
Results categorised as Media Business
05 Oct 2017
|
David Pidgeon
General Data Protection Regulation will offer canny brands the opportunity to differentiate themselves from less savvy competitors, according to lawyers and PR and marketing experts.
05 Oct 2017
|
Vanessa Clifford and Sue Todd
The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it's time to reassess the building blocks of media planning and review industry preconceptions about published media.
04 Oct 2017
|
Raymond Snoddy
Heavy fines may be the only thing that really gets the attention of social media companies over fake news, writes Raymond Snoddy - but there are other ways they could redeem themselves in the meantime.
04 Oct 2017
|
David Pidgeon
Out-of-home specialist JCDecaux announced its move towards automated trading and planning today, alongside a digital charter to ensure advertiser trust along the way.
04 Oct 2017
|
The Media Leader Staff
The board of Future Publishing has announced that Peter Allen will step down as chairman after six years in the role.
02 Oct 2017
|
The Media Leader Staff
First Click Free required news publishers to provide a minimum of three free articles per day via Google Search and Google News before readers were shown a paywall.
02 Oct 2017
|
Dominic Mills
As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight...and his amazing shirts.
02 Oct 2017
|
John Moulding
As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
27 Sep 2017
|
Raymond Snoddy
Nearly £5bn in radio revenue and 170m spots have been traded through J-ET. Here, Raymond Snoddy charts the history of one of adland's best collaborative success stories.
27 Sep 2017
|
David Pidgeon
Knight will depart at the end of October at which time the sponsorship and commercial content teams will report directly into Simon Daglish, deputy managing director, commercial on an interim basis.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer