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Results categorised as Media Business
19 Sep 2017
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David Pidgeon
From the growth of connected TV advertising to the threat of Amazon and Facebook, bosses from the largest broadcasters in Europe exclusively share their views with Mediatel.
18 Sep 2017
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Sebastian Schindler
Sponsor content: The overuse of the 'premium' label in advertising is rendering the word meaningless. It's time for a clear definition, writes Inskin Media's Sebastian Schindler
18 Sep 2017
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David Pidgeon
From gaining the creative agency buy-in for a programmatic era, to the lurking threat of brand safety 'black holes', senior experts from around the media industry had a lot to talk about at dmexco 2017. David Pidgeon reports.
18 Sep 2017
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David Pidgeon
Hewson joins from US adtech company Exponential where he led the UK sales operation and brings over 20 years' experience in advertising, media and technology.
15 Sep 2017
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Paul Davies
Sponsored content: New research reveals how broadcasters believe the opportunity associated with advanced TV advertising will prove hugely significant as competition for live online viewing heats up.
14 Sep 2017
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Ellen Hammett
Speaking at Dmexco, the chief brand officer of the world’s largest advertiser said innovation in AI is finally allowing brands to reach consumers in useful and engaging ways - and on a scale that has been impossible until now.
13 Sep 2017
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Raymond Snoddy
As Richard Desmond looks to sell the Express titles to Trinity Mirror, Raymond Snoddy examines what the deal will mean for the billionaire businessman and the struggling newspaper industry he's ready to leave behind.
12 Sep 2017
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The Media Leader Staff
The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.
12 Sep 2017
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James Collier
Quality advertisers and publishers need GDPR to bring balance back to the industry and to regain consumer trust - and it can’t come soon enough, writes James Collier.
11 Sep 2017
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David Pidgeon
Three former Grey London bosses have launched a new agency this week, Uncommon Creative Studio, describing the business as an "ad agency for a time when the world hates ads".
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