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Results categorised as Media Business
15 Nov 2017
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David Pidgeon
TMG has announced that its new business, named Truth, will provide "100% transparency" to buy and plan media.
09 Nov 2017
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David Pidgeon
Big news from ITV this week: the UK's largest commercial broadcaster is to deploy new technology that will enable it to deliver addressable ad campaigns across its linear broadcaster channels from early next year.
09 Nov 2017
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Derek Jones
WFA president and RBS CMO, David Wheldon, said that it was transparency and brand safety that (by a distance) most concerned the WFA's members - who make up 91% of the world's advertising spend.
08 Nov 2017
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Raymond Snoddy
Following talks to sell parts of his empire, Raymond Snoddy wonders if the media mogul has launched a complex, three-dimensional chess game, or is simply succumbing to old age.
06 Nov 2017
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Dominic Mills
The attrition rate of agency bosses is on par with the Premier League, writes Dominic Mills - and the parallels don't stop there.
31 Oct 2017
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The Media Leader Staff
UK ad spend grew 3.7% during the first six months of 2017 to £10.8bn - the largest H1 total since monitoring began in 1982.
30 Oct 2017
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Dominic Mills
There's so much to say about Google's wildly post-modern TV ad, writes Dominic Mills. Plus: A stat to stop you in your tracks, and the earliest-ever sighting of a Christmas ad.
26 Oct 2017
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David Pidgeon
Proving that shaking the begging tin works, the Guardian now has 500,000 regular paying 'supporters', made up of members and subscribers across print and digital.
25 Oct 2017
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The Media Leader Staff
The deal should strengthen The Trade Desk's ability to help advertisers target consumers across multiple devices.
23 Oct 2017
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The Media Leader Staff
Following the departure of ITV's commercial content director, Gary Knight, the broadcaster has this week promoted Claire Heys to the new role of brand partnerships & content director.
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