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Results categorised as Media Business
14 Aug 2017
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Richard Shotton
Richard Shotton and Alex Boyd look at the history of charm pricing - and through a fascinating experiment debunk some common myths about one of retail's longest-serving strategies.
10 Aug 2017
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David Pidgeon
Following the departure of Chris Bovill and John Allison as joint heads of 4creative, Channel 4 has announced the appointment of Alice Tonge to the role.
10 Aug 2017
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The Media Leader Staff
'Watch' - which pits Facebook against YouTube and TV networks - enables users to watch shows organised around what their friends are watching.
09 Aug 2017
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David Pidgeon
Disney will launch a direct-to-consumer streaming service in 2019, pulling all of its existing content from Netflix in the same year.
09 Aug 2017
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Raymond Snoddy
It is now only a matter of time before the likes of Amazon and Facebook start turning up with their giant chequebooks to compete for the rights to the world's top sports.
07 Aug 2017
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Dominic Mills
Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills - but there is still a chance for them to ramp up their share of ad revenue.
04 Aug 2017
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David Pidgeon
Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.
02 Aug 2017
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Raymond Snoddy
The media bone yard is littered with the corpses of well-meaning attempts to launch more high-minded journalism, writes Raymond Snoddy - maybe it's time for something to finally stick around...
01 Aug 2017
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Andy Pearch
Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
31 Jul 2017
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Clarissa Windsor
Results International says the rise shows private equity firms are becoming more comfortable with businesses in the sector.
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