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Results categorised as Media Business
07 Aug 2017
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Dominic Mills
Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills - but there is still a chance for them to ramp up their share of ad revenue.
04 Aug 2017
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David Pidgeon
Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.
02 Aug 2017
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Raymond Snoddy
The media bone yard is littered with the corpses of well-meaning attempts to launch more high-minded journalism, writes Raymond Snoddy - maybe it's time for something to finally stick around...
01 Aug 2017
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Andy Pearch
Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
31 Jul 2017
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Clarissa Windsor
Results International says the rise shows private equity firms are becoming more comfortable with businesses in the sector.
31 Jul 2017
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The Media Leader Staff
Combined, Discovery and Scripps will have nearly 20% share of ad-supported pay-TV audiences in the US.
31 Jul 2017
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Dominic Mills
The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills - even if sharing devalues its currency.
28 Jul 2017
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The Media Leader Staff
After reducing its digital advertising activity, P&G's finance chief said: “we didn’t see a reduction in the growth rate....what that tells me is that the spending we cut was largely ineffective.”
28 Jul 2017
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The Media Leader Staff
Experts from around the UK media industry react to the findings of the latest adspend report from AA/Warc - with views from Google, Media iQ, MediaCom and Fetch.
27 Jul 2017
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David Pidgeon
Q2 2017 marks the fifteenth consecutive quarter of growth - but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
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