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Results categorised as Media Business
14 Sep 2017
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Ellen Hammett
Speaking at Dmexco, the chief brand officer of the world’s largest advertiser said innovation in AI is finally allowing brands to reach consumers in useful and engaging ways - and on a scale that has been impossible until now.
13 Sep 2017
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Raymond Snoddy
As Richard Desmond looks to sell the Express titles to Trinity Mirror, Raymond Snoddy examines what the deal will mean for the billionaire businessman and the struggling newspaper industry he's ready to leave behind.
12 Sep 2017
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The Media Leader Staff
The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.
12 Sep 2017
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James Collier
Quality advertisers and publishers need GDPR to bring balance back to the industry and to regain consumer trust - and it can’t come soon enough, writes James Collier.
11 Sep 2017
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David Pidgeon
Three former Grey London bosses have launched a new agency this week, Uncommon Creative Studio, describing the business as an "ad agency for a time when the world hates ads".
11 Sep 2017
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David Pidgeon
A host of digital formats - including social media in-feed ads, paid content, online video and native advertising - are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
08 Sep 2017
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The Media Leader Staff
The publisher confirmed it was in talks with owner Richard Desmond to buy 100% of Northern & Shell's publishing assets, including OK! magazine, the Sunday Express, and Daily Star Sunday.
08 Sep 2017
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David Pidgeon
New research has revealed the scale of opportunity for connected TV advertising in Europe, with "widespread agreement" across the entire market that connected TV is a new class of inventory.
06 Sep 2017
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The Media Leader Staff
Mark Grether, previously the company’s executive chairman, has been named CEO, while Randy Wootton, who had been the CEO of Rocket Fuel since 2015, will become a special advisor to Sizmek.
06 Sep 2017
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Niall Johnson
Wavemaker will have offices in 90 countries and over 8,500 employees - with clients including L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
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