Adwanted UK: The Media Leader

DAVID PIDGEON

David Pidgeon was editor between 2012 and July 2020.

LATEST ARTICLES

03 Jul 2020 |

After almost eight years in the post, Mediatel News' editor steps down this week with a parting message to readers, and news of a well-deserved promotion.

01 Jul 2020

Mediatel Events is asking which media organisations are willing to stand shoulder to shoulder with us on July 14 when we stream our second Future of Diversity event, as we launch a new charity sponsorship model.

26 Jun 2020

Why does adland foster such misunderstandings about the aspirations of the wider public?

24 Jun 2020 |

Bad news for those working in advertising: a new study from publisher Reach Solutions has revealed that industry professionals do not understand the aspirations of the mainstream public.

11 Jun 2020

ESI Media’s flagship brands are to pool their ad inventory into the Ozone Project, a collaborative effort to make it easier for advertisers to buy premium publisher audiences with a single buying point.

05 Jun 2020

Three-quarters of those aged 18-34 say their household is watching more TV and streaming services. Among those aged 55 and over, half have seen an increase in their consumption.

04 Jun 2020

Out-of-home adtech business Hivestack has announced its UK launch this week with an expanded sales and operations team to tackle the world's fourth largest outdoor ad market.

04 Jun 2020

56 Black Men, the long-running campaign to challenge negative racial stereotypes, has launched a new nationwide out-of-home campaign in collaboration with Clear Channel.

04 Jun 2020

As out-of-home advertising continues to embrace new digital capabilities, the sector's trade body, Outsmart, and the IPA's outdoor specialists have announced the publication of a programmatic direct trading standard.

03 Jun 2020

Snapchat shows further support for the growing e-commerce market with the launch of dynamic product ads.

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