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Results categorised as Media Business
31 Jul 2017
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The Media Leader Staff
Combined, Discovery and Scripps will have nearly 20% share of ad-supported pay-TV audiences in the US.
31 Jul 2017
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Dominic Mills
The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills - even if sharing devalues its currency.
28 Jul 2017
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The Media Leader Staff
After reducing its digital advertising activity, P&G's finance chief said: “we didn’t see a reduction in the growth rate....what that tells me is that the spending we cut was largely ineffective.”
28 Jul 2017
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The Media Leader Staff
Experts from around the UK media industry react to the findings of the latest adspend report from AA/Warc - with views from Google, Media iQ, MediaCom and Fetch.
27 Jul 2017
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David Pidgeon
Q2 2017 marks the fifteenth consecutive quarter of growth - but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
26 Jul 2017
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The Media Leader Staff
Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter's 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.
25 Jul 2017
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The Media Leader Staff
The company has also announced the relocation of its chief operating officer, Paul Silver, to New York from its London headquarters.
24 Jul 2017
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Dominic Mills
The Advertising Standards Authority's crackdown on sexist and gender stereotyping ads feels like insanity and over-reach combined, writes Dominic Mills.
19 Jul 2017
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David Pidgeon
Facebook is to begin trials of a subscription-based model for its news aggregation service, Instant Articles, it has been reported.
18 Jul 2017
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Clarissa Windsor
Spark Foundry, Publicis's recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.
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