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Results categorised as Media Business
05 Jun 2017
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Jenny Biggam
As WPP announces that Maxus and MEC are to merge, the7stars' Jenny Biggam asks if this is really in the interests of clients.
05 Jun 2017
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The Media Leader Staff
The paper, edited by Richard Oakley, will sit alongside the Irish edition of its sister paper, The Sunday Times, and replaces the international version currently in the market.
01 Jun 2017
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Ellen Hammett and David Pidgeon
The two bodies representing both UK agencies and advertisers have united to demand the media industry only uses objective and independently verified data before making buying decisions.
31 May 2017
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Bob Wootton
Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.
26 May 2017
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Simon Kilby
It's credible and brand safe - and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.
23 May 2017
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The Media Leader Staff
Prime members will be able to add individual subscriptions for a monthly fee, with channels including Discovery, Eurosport and ITV Hub+ - plus a list of much more obscure channels such as Hopster, Shudder and Heera.
22 May 2017
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Dominic Mills
Why are the likes of McDonald's and Mars making such shocking errors of judgement, wonders Dominic Mills. Plus: visit a parallel universe where industry bodies are known only by a set of initials.
19 May 2017
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The Media Leader Staff
The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.
19 May 2017
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The Media Leader Staff
GroupM, the world's largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
17 May 2017
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The Media Leader Staff
Dino Myers-Lamptey, chief strategy officer at the7stars, has been poached by MullenLowe Mediahub UK to take up the role of managing director.
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