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Results categorised as Media Business
04 Apr 2017
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David Pidgeon
Curtis, who joined ELLE in 2004 and was previously the publication's fashion editor, replaces Lorraine Candy, who departed in November 2016.
04 Apr 2017
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The Media Leader Staff
BARB, the body that measures UK TV audiences, has promoted its deputy research director, Joe Lewis, to head of insight.
03 Apr 2017
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Dominic Mills
Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.
29 Mar 2017
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The Media Leader Staff
TabMo, the programmatic mobile video specialists, has recruited Dan Read for the newly-created role of head of trading and platform sales.
28 Mar 2017
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David Pidgeon
The move, confirmed on Tuesday, should shine some light on the murky world of adtech supply chains, where dozens of players extract fees as an ad moves along the pipes from advertiser to publisher.
28 Mar 2017
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Bob Wootton
Marketers don't come out of the Google video debacle very well, writes Bob Wootton - and their shareholders should be asking about the governance that led to such biblical waste and exposure.
27 Mar 2017
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Dominic Mills
Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner's undying love for his biggest funder.
27 Mar 2017
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The Media Leader Staff
Global internet adspend will grow 13% to reach US$205bn this year, according to new forecasts from Zenith - with UK adspend set to surpass £17.5bn.
24 Mar 2017
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David Pidgeon
If you shovel your money into a mysterious machine without asking what on earth you're actually doing, then the fault is really yours.
23 Mar 2017
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David Pidgeon
It is "palpably clear" that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi - but ISBA is having none of it.
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