SEARCH
Results categorised as Media Business
24 Apr 2017
|
Dominic Mills
Just as the original Naked Communications model helped change the ad industry, we need something just as radical to rewrite the rules for today, writes Dominic Mills.
19 Apr 2017
|
The Media Leader Staff
Join senior media and creative planners, clients, media owners, data business and programmatic companies as they debate the role of the planner in an increasingly automated business.
19 Apr 2017
|
Gavin Stirrat
We have failed to fully articulate the dramatic impact that mobile apps should be having on media plans, writes Gavin Stirrat.
18 Apr 2017
|
David Pidgeon
Virgin Media is set join Sky's AdSmart in a major deal that, if it goes ahead, will boost the scale of the targeted advertising platform.
12 Apr 2017
|
Raymond Snoddy
A citizenry armed with cameras and social media can make life very difficult for those in power, writes Raymond Snoddy.
10 Apr 2017
|
Dominic Mills
Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.
10 Apr 2017
|
Roy Jeans
The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK's Roy Jeans
07 Apr 2017
|
Geoff Copps
Geoff Copps provides a new - and essential - spin on the growing debate around context in advertising.
06 Apr 2017
|
The Media Leader Staff
Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.
04 Apr 2017
|
Richard Marks
Media has been obsessed with predicting and planning for life after the digital revolution. Research The Media’s Richard Marks asks whether that future is now with us.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer