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Results categorised as Media Business
22 Mar 2017
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Raymond Snoddy
The current witch-hunt against the online giant is both entirely necessary and way overdue, writes Raymond Snoddy.
22 Mar 2017
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Matt Whelan
The UK's TV market might be at least five years from achieving anything that resembles digital ad-serving, but that doesn’t mean that we need to hold back from innovating, writes Matt Whelan.
20 Mar 2017
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Dominic Mills
As the pressure mounts, no-one is now going to put their head above the parapets and stick up for Google, writes Dominic Mills. Plus: a worthwhile investment of the Guardian's trust funds.
17 Mar 2017
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The Media Leader Staff
Alongside Zohrer's new role, Joe Brewer and Steve Ray have also been promoted to planning partners.
17 Mar 2017
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Ellen Hammett
Following revelations that their ads have been appearing alongside extremist videos, the Cabinet Office, the Guardian, L’Oreal, TfL and the FCA have suspended their advertising campaigns from YouTube.
16 Mar 2017
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The Media Leader Staff
Analysis of ad campaigns placed within premium online platforms such as the Wall Street Journal has revealed a general uplift in attention and viewability rates compared with non-premium platforms.
16 Mar 2017
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The Media Leader Staff
Following a successful pilot phase, Sky Media said it is ready to develop the Sky Audio Visual Exchange - bringing programmatic TV to the UK for the first time.
15 Mar 2017
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Raymond Snoddy
It would be in everyone’s interests if 2017 turns out to be the year when the multi-billion pound social networks genuinely tackle everything from hate news, fake news and dodgy digital advertising, writes Raymond Snoddy.
15 Mar 2017
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David Pidgeon
The media research community met this week to ask what role it should play to overcome some of the biggest challenges facing the industry. This is what Facebook, Kantar, Stack I/O and a host of senior researchers had to say.
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