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Results categorised as Media Business
16 May 2017
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Katy Halewood
The B2B audience has drastically shifted in recent years, writes Katy Halewood. Here's how marketers can keep pace.
16 May 2017
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The Media Leader Staff
Talon founders and former managing partners Frank Bryant and James Copley have this week been promoted to managing directors - alongside a host of further promotions and new hires.
15 May 2017
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Dominic Mills
Dominic Mills wonders if clients and agencies will begin to factor in Trust Quotient scores when deciding where to place their ads. Plus: An idiot’s guide to the Havas/Vivendi deal.
12 May 2017
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David Pidgeon
Vincent Bolloré, the billionaire chairman of French media company Vivendi, has announced his intention to buy a 60 per cent stake in advertising group Havas from his own holding company.
12 May 2017
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David Pidgeon
The debate about online ad regulation was raised again this week - this time by the Times journalist who exposed how brands were inadvertently 'funding terror' through extremist YouTube videos.
10 May 2017
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Raymond Snoddy
As MacKenzie leaves the Sun, does this signal an end to the excessively rude in popular British journalism - or is Murdoch simply having a clean-up ahead of Ofcom's decision on 21st Century Fox's Sky bid? By Raymond Snoddy.
09 May 2017
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Ohad Tzur
A personalised web experience for every internet user, based on their behaviour, is not far off, writes Ohad Tzur. Here is what publishers need to know.
09 May 2017
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David Pidgeon
BT's online advertising wing will use Rubicon Project's exchange to connect advertisers to its ten million users across BT.com, BT Sport.com and the BT Sport and BT Wi-Fi apps.
08 May 2017
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Dominic Mills
The secret sauce of planning is in danger of thinning to the point of gruel, writes Dominic Mills. Plus: Tesco’s ineffective advertising.
03 May 2017
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The Media Leader Staff
King, who was previously the performance marketing agency's managing director, will be responsible for the strategic development and growth of the brand in the UK.
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