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Results categorised as Media Business
25 Apr 2017
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The Media Leader Staff
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest AA/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
25 Apr 2017
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Jana Eisenstein
Programmatic is becoming a dirty word but the issue is wider than technology, writes Jana Eisenstein as she shares her plans to renew digital media optimism.
25 Apr 2017
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Steve Doyle
The headlines currently being grabbed are the tip of an iceberg that has been looming on the horizon of the online ad ecosystem for some time, writes Steve Doyle.
25 Apr 2017
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The Media Leader Staff
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest Advertising Association/WARC Expenditure Report.
24 Apr 2017
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David Pidgeon
West joins from Havas Media and will become a member of Newsworks’ leadership team, overseeing client services as well as strategy planning for the marketing body for national newspapers.
24 Apr 2017
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Dominic Mills
Just as the original Naked Communications model helped change the ad industry, we need something just as radical to rewrite the rules for today, writes Dominic Mills.
19 Apr 2017
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The Media Leader Staff
Join senior media and creative planners, clients, media owners, data business and programmatic companies as they debate the role of the planner in an increasingly automated business.
19 Apr 2017
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Gavin Stirrat
We have failed to fully articulate the dramatic impact that mobile apps should be having on media plans, writes Gavin Stirrat.
18 Apr 2017
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David Pidgeon
Virgin Media is set join Sky's AdSmart in a major deal that, if it goes ahead, will boost the scale of the targeted advertising platform.
12 Apr 2017
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Raymond Snoddy
A citizenry armed with cameras and social media can make life very difficult for those in power, writes Raymond Snoddy.
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