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Results categorised as Media Business
28 Feb 2017
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Matt Byrne
Withholding payments for more than 90 days is the new norm as brands and agencies squabble over viewability and ad fraud issues, writes Matt Byrne.
24 Feb 2017
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The Media Leader Staff
New research from MC&C looking at marketers' attitudes towards risk and the impacts of Brexit has revealed that only 17% believe leaving the EU will be of benefit to the UK economy.
24 Feb 2017
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The Media Leader Staff
According to the latest ad blocking report from the IAB, the proportion of British adults currently using ad blockers has remained at 22% for the last year.
22 Feb 2017
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Raymond Snoddy
It's time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
21 Feb 2017
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The Media Leader Staff
Kollman, who was most recently global head of insights at SABMiller, where she oversaw a team of 140, will play a key external-facing role working with Kantar's global clients.
10 Feb 2017
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David Pidgeon
The partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to to deliver automation at scale.
09 Feb 2017
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David Pidgeon
Mercedes-Benz, Waitrose and Marie Curie were all found to appear on hate-filled sites and alongside YouTube videos created by supporters of terrorist groups such as Islamic State.
08 Feb 2017
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Raymond Snoddy
A culture of rebuttal coming up from the crowd - which is then magnified by the mainstream media - is doing more than just keeping Trump and his cronies in check, writes Raymond Snoddy.
06 Feb 2017
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James Glendennan
Is a joint sales operation for the newspaper market ever going to materialise? Media analyst James Glendennan investigates.
06 Feb 2017
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The Media Leader Staff
Procter & Gamble's chief brand officer, Marc Pritchard, has a Walter White moment...
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