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Results categorised as Media Business
17 Nov 2016
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David Pidgeon
Following a blunder which saw Facebook miscalculate video views for more than two years, the social media platform has this week announced changes to way it handles its data and insights.
16 Nov 2016
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Raymond Snoddy
The only possible way to tackle the problem of fake news stories circulating around the world is for Google and Facebook to recognise finally what they are: media organisations.
15 Nov 2016
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The Media Leader Staff
From emerging tech and digital opportunities, to a new era of publisher collaboration, magazine media has much to look forward to, says Adam Bullock, co-founder of Contented.
11 Nov 2016
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David Pidgeon
Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
10 Nov 2016
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John Moulding
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
10 Nov 2016
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The Media Leader Staff
The $540m deal will see what Adobe called the creation of an "end-to-end independent advertising and data management solution" that it hopes will simplify a complex and fragmented process for brands.
09 Nov 2016
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Raymond Snoddy
The words of Trump were checked and analysed, the daily lie count was tabulated, and serious stories were published that undermined his credibility. And yet it didn't make a blind bit of difference. Why?
31 Oct 2016
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Mark Jackson
Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C's Mark Jackson.
27 Oct 2016
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The Media Leader Staff
After taking an extended sabbatical to deal with a family health matter, Publicis Groupe's chief revenue officer, Laura Desmond, has announced her plans to leave at the end of the year.
26 Oct 2016
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Raymond Snoddy
The compelling question for the UK is whether the current enthusiasm for uniting distribution and content will continue to wash up on our shores, writes Raymond Snoddy.
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