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Results categorised as Media Business
25 Oct 2016
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The Media Leader Staff
UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.
24 Oct 2016
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Dominic Mills
Google wants to achieve brand fame - but funny how it doesn't use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.
21 Oct 2016
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David Pidgeon
Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.
20 Oct 2016
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The Media Leader Staff
Headquartered in Manchester, Running Total will be co-owned by Total Media and John Marshall and Colin Reynolds, who become joint managing partners.
18 Oct 2016
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The Media Leader Staff
As part of the deal, which was made for an undisclosed sum, Sarah Parkes, previously managing director of Airport Media, will become MD of Primesight's Airport team.
17 Oct 2016
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Dominic Mills
As the battle lines are drawn, Dominic Mills looks at the consequences of Tesco's punch-up with Unilever.
13 Oct 2016
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The Media Leader Staff
Patel takes over from Vicky Jacobs, who is taking time out of the agency for health reasons.
13 Oct 2016
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The Media Leader Staff
Despite positive revisions to budgets in the latest IPA Bellwether report, the UK's uncertain economic and political climate meant industry financial prospects remained negative.
11 Oct 2016
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James Whitmore
Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.
11 Oct 2016
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Richard Marks
The latest Connected Screens survey reveals that 40% of us have installed an adblocker - but Research the Media's Richard Marks isn't surprised given he uses one himself...
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