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Results categorised as Media Business
19 Sep 2016
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David Pidgeon
From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year's Dmexco. Newsline editor, David Pidgeon, reports
16 Sep 2016
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John Moulding
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
15 Sep 2016
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The Media Leader Staff
Jon O'Donnell, managing director of ESI Commercial, examines the London advertising market post-Brexit.
15 Sep 2016
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David Pidgeon
There are new problems facing the adtech world says Sky Media's deputy Jamie West that are creating a "very, very complicated" market.
13 Sep 2016
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Raymond Snoddy
Channel 4's £75 million "victory" in prising The Great British Bake Off from the BBC is one of the great disasters in the channel's recent history, in ways that they probably haven't even yet begun to realise.
08 Sep 2016
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David Pidgeon
The use of 'dynamic ad insertion' technology will mean viewers will see ads that correspond with the available data about them.
05 Sep 2016
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Dominic Mills
Omnicom and McDonald's think they are working together to build the agency of the future, but Dominic Mills isn't buying it
30 Aug 2016
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The Media Leader Staff
Rufus Olins, chief executive of the newspaper marketing body Newsworks, has resigned to take up a new role at the Co-operative Group in the autumn.
30 Aug 2016
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Dominic Mills
As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.
15 Aug 2016
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Dominic Mills
As the gender debate kicks into overdrive, Dominic Mills - with the help of some industry contacts - examines why women do so well in media agencies, and what we can learn from this.
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