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Results categorised as Media Business
08 Sep 2016
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David Pidgeon
The use of 'dynamic ad insertion' technology will mean viewers will see ads that correspond with the available data about them.
05 Sep 2016
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Dominic Mills
Omnicom and McDonald's think they are working together to build the agency of the future, but Dominic Mills isn't buying it
30 Aug 2016
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The Media Leader Staff
Rufus Olins, chief executive of the newspaper marketing body Newsworks, has resigned to take up a new role at the Co-operative Group in the autumn.
30 Aug 2016
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Dominic Mills
As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.
15 Aug 2016
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Dominic Mills
As the gender debate kicks into overdrive, Dominic Mills - with the help of some industry contacts - examines why women do so well in media agencies, and what we can learn from this.
11 Aug 2016
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Mark Williams
The race to be the standard continues, writes Results International's Mark Williams as he digests the latest mergers and acquisitions activity sweeping across the sector.
10 Aug 2016
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The Media Leader Staff
Chater replaces Ella Dolphin at the magazine publisher, who leaves at the end of this month to join Shortlist Media as CEO.
08 Aug 2016
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Dominic Mills
The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi's boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
03 Aug 2016
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David Pidgeon
Its CEO, Alan Brydon, and chairman, Mark Craze, will both depart in October alongside all but two members of its ten-strong team.
02 Aug 2016
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David Pidgeon
Advertising, globally, will amount to $552 billion next year - a 4.3% increase, year on year - but factoring in wider marketing services, the figure rises to more than a trillion dollars.
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