RICHARD MARKS
LATEST ARTICLES
08 Jun 2023
The design of Route’s currency for out-of-home presents an important challenge for cross-media measurement.
The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.
With the advent of UKOM Ipsos iris, Richard Marks looks at the precedents for handling a change in measurement
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.
17 Oct 2018
Why is the new Doctor Who such a hit and what can a 55 year old show tell us about the current direction of broadcasting? Research The Media’s Richard Marks investigates.
As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.
02 Oct 2018
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical - or even ethical? Research the Media’s Richard Marks investigates.
Research The Media’s Richard Marks gets behind the Newsline turntables to count down the chart movers and shakers in the UK’s current top ten media buzzwords.
20 Oct 2017
With Nielsen about to release Netflix ratings estimates - against Netflix's wishes - Research The Media’s Richard Marks gets to the heart of the controversy.
Apple’s most recent product launch demonstrated the challenges the tech giant now faces, particularly when it comes to media. Research The Media’s Richard Marks is worried.
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