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Results categorised as Media Business
13 Dec 2017
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The Media Leader Staff
In the first of two specials, a host of experts review what has been turbulent year for adland - and offer their predictions for 2018.
11 Dec 2017
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Caroline Foster Kenny
Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands' Caroline Foster Kenny.
08 Dec 2017
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David Pidgeon
The challenger supermarket said it had been quick to ramp up its digital investments but was now "retrenching" following a sophisticated econometric analysis.
07 Dec 2017
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The Media Leader Staff
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
06 Dec 2017
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Raymond Snoddy
As intriguing details about the billionaire octogenarian's latest cunning plan emerge, Raymond Snoddy examines the plot twists.
04 Dec 2017
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John Moulding
Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.
01 Dec 2017
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The Media Leader Staff
Mobile-first agency Fetch is to open a new office in Tokyo today - in combination with Dentsu and Dentsu Digital - as it continues its global expansion.
30 Nov 2017
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The Media Leader Staff
The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.
29 Nov 2017
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Raymond Snoddy
Not even a long-range ballistic missile could stop the national papers from going potty over the Royal engagement news, writes Raymond Snoddy. Is it justified?
29 Nov 2017
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Rosie Cross
Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.
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