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Results categorised as Media Business
21 Feb 2018
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Raymond Snoddy
Raymond Snoddy has, after many years, cancelled his Sky Premiership subscription. Will you do the same?
21 Feb 2018
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David Pidgeon
Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.
20 Feb 2018
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Emma Newman
Display advertising is growing 18% annually in the UK, but what's less well known is the increasingly important role that auction types are playing in the prices being paid, writes Emma Newman.
19 Feb 2018
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Dominic Mills
It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills - but how will its CMO's words be translated into real-world actions? Here's the nitty-gritty.
16 Feb 2018
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John Lowery
If you scrape beneath the surface of Unilever's IAB speech, you may detect a few contradictions accompanied by the sound of squeaking, writes John Lowery.
14 Feb 2018
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Raymond Snoddy
Amber Rudd and Keith Weed have, quite by accident, formed a double act which could lead to change at Google and Facebook, writes Raymond Snoddy
13 Feb 2018
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David Pidgeon
Tech giants and online advertising are under intense scrutiny - but is it enough to see power swing back towards legacy media?
13 Feb 2018
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Tracey Follows
Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows.
12 Feb 2018
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David Jones
In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever's chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.
12 Feb 2018
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Dominic Mills
Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners - even in different sectors - will feel inspired to follow.
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