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Results categorised as Media Business
14 Feb 2018
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Raymond Snoddy
Amber Rudd and Keith Weed have, quite by accident, formed a double act which could lead to change at Google and Facebook, writes Raymond Snoddy
13 Feb 2018
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David Pidgeon
Tech giants and online advertising are under intense scrutiny - but is it enough to see power swing back towards legacy media?
13 Feb 2018
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Tracey Follows
Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows.
12 Feb 2018
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David Jones
In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever's chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.
12 Feb 2018
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Dominic Mills
Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners - even in different sectors - will feel inspired to follow.
12 Feb 2018
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David Pidgeon
Joining the leadership team, Stoppani will be responsible for leading the agency’s approach to delivering client service across the UK.
12 Feb 2018
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The Media Leader Staff
Dominic Chambers said the car maker, with an eighty-year history, would find dealing with some aspects of the regulation difficult because of pre-digital business infrastructure, signalling problems for other older brands.
09 Feb 2018
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David Pidgeon
Trinity will acquire Northern & Shell's publishing assets for £126.7 million in a move it said would create a media business of scale to better serve its readers and advertisers.
07 Feb 2018
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David Jones
Report calls out brands for using 'scare tactics' to encourage shoppers to purchase through the illusion of limited stock and competition for a particular product.
07 Feb 2018
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Raymond Snoddy
A review into the future sustainability of newspapers and quality journalism is to be welcomed, writes Raymond Snoddy - but don't underestimate its chances of turning into a hollow farce.
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