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Results categorised as Media Business
07 Mar 2018
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The Media Leader Staff
Blackett discusses WPP's recent gender pay gap report; reveals she still suffers from discrimination in the industry, and talks about her own plans for the future.
07 Mar 2018
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The Media Leader Staff
The account includes a diverse portfolio of businesses and boasts a number of the UK’s leading household brands.
06 Mar 2018
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David Pidgeon
Elizabeth Fagan, the MD of Boots, said ISBA would take a stronger role tackling digital accountability, viewability and verification, agency and client alignment, and data privacy.
06 Mar 2018
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David Pidgeon
ISBA, the body representing UK advertisers, has announced it is adopting a new viewability standard that will double the current industry threshold.
06 Mar 2018
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David Pidgeon
JICWEBS, the independent body that sets best practice and standards for trusted online ad trading, has delivered the Google-owned video platform the certification, helping to reassure advertisers over ad placements.
06 Mar 2018
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David Pidgeon
After a record high in 2016, total UK television ad revenue fell 3.2% to £5.11bn in 2017. However, growth is expected to resume this year.
06 Mar 2018
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Paul Mead
Expect Google, Apple, Facebook and Amazon to launch new products and services that are all focused around the integration of their user base with the TV experience, writes Paul Mead.
05 Mar 2018
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David Pidgeon
Commercial radio secured almost £680 million in ad revenue last year, its highest ever figure, according to Radiocentre.
05 Mar 2018
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Dominic Mills
While addressable TV is the next big thing, old-fashioned attitudes to share have slowed television's progress, and will continue to do so unless they change, writes Dominic Mills. Plus: honest job titles.
02 Mar 2018
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Brian Jacobs
P&G's Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO's remarks have resonated.
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