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Results categorised as Media Business
06 Mar 2018
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David Pidgeon
After a record high in 2016, total UK television ad revenue fell 3.2% to £5.11bn in 2017. However, growth is expected to resume this year.
06 Mar 2018
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Paul Mead
Expect Google, Apple, Facebook and Amazon to launch new products and services that are all focused around the integration of their user base with the TV experience, writes Paul Mead.
05 Mar 2018
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David Pidgeon
Commercial radio secured almost £680 million in ad revenue last year, its highest ever figure, according to Radiocentre.
05 Mar 2018
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Dominic Mills
While addressable TV is the next big thing, old-fashioned attitudes to share have slowed television's progress, and will continue to do so unless they change, writes Dominic Mills. Plus: honest job titles.
02 Mar 2018
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Brian Jacobs
P&G's Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO's remarks have resonated.
02 Mar 2018
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The Media Leader Staff
Host John Reynolds speaks with Matt Scheckner, the founder of Advertising Week Europe, and Matt Teeman, the managing director of Primesight (48 mins).
01 Mar 2018
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David Pidgeon
WPP, the world’s largest advertising group, this week announced its worst set of annual results since the 2009 recession, with revenues falling by 0.3% and net sales dropping 0.9%.
28 Feb 2018
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The Media Leader Staff
Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
28 Feb 2018
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Raymond Snoddy
The great disrupter has had his well-laid plans thoroughly disrupted, writes Raymond Snoddy.
28 Feb 2018
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Geoff Copps
GDPR confers a certain ‘materiality’ to data that has become lost to the public consciousness, writes Geoff Copps - it's time we considered how this translates back to concepts of ownership.
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