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Results categorised as Media Business
19 Mar 2018
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David Brennan
Just because you have a data lake measured in yottabytes, it does not mean you have anything of quality, writes David Brennan.
19 Mar 2018
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Dominic Mills
Dominic Mills reviews the goods and services that adland will either ditch or embrace this year, as economic necessity demands. Plus: The IAB's 'meta' research fail.
16 Mar 2018
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Bob Wootton
2018 is already shaping up to be a watershed year, writes Bob Wootton as he reviews adland's major talking points.
15 Mar 2018
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David Jones
A new study from DAX, the digital audio exchange created by Global, reveals how the rise in voice-activated devices and podcasts will continue to drive change in the way advertising is planned, created and bought in the UK.
14 Mar 2018
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Raymond Snoddy
Nine years ago a joint online venture between ITV, Channel 4 and BBC Worldwide was killed off in a wretched and arrogant decision, writes Raymond Snoddy - but now, a joey of sorts has been born...
14 Mar 2018
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John Reynolds
Williams talks about Channel 4's move out of London and whether other broadcasters will make further shifts into the regions; the revival of Who Wants to be a Millionaire; bids for Sky; and gender diversity at ITV.
13 Mar 2018
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Clementina Piazza
If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza.
13 Mar 2018
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Tracey Follows
The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.
12 Mar 2018
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Dominic Mills
Dominic Mills looks at the striking mismatch between industry perceptions of media effectiveness and what the evidence actually says. Plus: How Marc Pritchard is taking P&G back to the future.
07 Mar 2018
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Raymond Snoddy
Max Mosley’s reputation is in tatters, Tom Watson has suffered serious collateral damage, and Impress is now formally a joke regulator, writes Raymond Snoddy. So what happens next?
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