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Results categorised as Research or Forecasts or Ad Revenue
17 Sep 2024
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Maria Iu
The former PwC partner on the highlights and challenges of the programmatic supply chain transparency study, which picked up a Grand Prix at the 2022 Media Research Awards.
04 Sep 2024
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Maria Iu
TV is considered the most representative, while radio showed the strongest improvement, a new study found.
04 Sep 2024
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Denise Turner
Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
02 Sep 2024
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The Media Leader Staff
Early entry deadline is 9 October.
28 Aug 2024
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Belinda Beeftink
Amid huge changes in audience behaviours and technical developments in the past decade, the best media research continues to answer real business challenges.
22 Aug 2024
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Maria Iu
GroupM had forecast the $1tn mark to be reached in 2025.
20 Aug 2024
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The Media Leader Staff
The panel hails from trade bodies, agencies and other companies, alongside The Media Leader’s editor-in-chief.
19 Aug 2024
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Euan Mackay
Impressions are a modern-day version of 1215's "London quarter". But the clamour to create an equivalent metric across all media is problematic — we need to start with education.
13 Aug 2024
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Maria Iu
UK revenue was up 17% as digital continued strong growth.
05 Aug 2024
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Ed Mullins
CTV can ensure brands reach the right audiences, but only when it's part of a multichannel strategy can it help advertisers get consumers to the finish line.
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