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Results categorised as Research or Forecasts or Ad Revenue
31 Jul 2023
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Ella Sagar
Worldwide out-of-home revenue will exceed $40bn for the first time this year, according to the World Out of Home Organization Global Market Index Report.
20 Jul 2023
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Ella Sagar
A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.
13 Jun 2023
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Allie Wootton
Sky's group lead of anti-piracy advertising argues that we have the technology to identify sites engaged in illegal activity but there are two things that are holding us back: money and accountability.
09 Jun 2023
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Ella Sagar
A theme running through the World Out of Home Organisation conference in Lisbon this week was how OOH can surpass its current share of global adspend over the next five years.
31 May 2023
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Ahmed Elkady
The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.
25 May 2023
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Ahmed Elkady
Lea Karam, senior behavioural consultant & scientist at behavioural planning and media buying agency TotalMedia, urged marketers at The Future of Brands to consider the possibilities of AI-driven technologies beyond popular tools like ChatGPT.
28 Apr 2023
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Ahmed Elkady
While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.
27 Apr 2023
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Ahmed Elkady
The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.
26 Apr 2023
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Ahmed Elkady
Despite political uncertainty and a cost-of-living crisis, the UK's digital ad market grew by 11% in 2022.
20 Apr 2023
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Jack Benjamin
Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.
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