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Results categorised as Research or Forecasts or Ad Revenue
08 Jul 2019
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Michaela Jefferson
While internet advertising is set to reach 52% of adspend in 2021, growth is projected to slow to just 9%.
13 Jun 2019
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Michaela Jefferson
GroupM, WPP's investment arm, has revised its forecasts for global advertising growth as digital shows signs of deceleration.
03 Jun 2019
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The Media Leader Staff
UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.
30 Apr 2019
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The Media Leader Staff
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. Here, experts share their views on the results.
17 Apr 2019
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Michaela Jefferson
After flatlining in the final quarter of 2018, UK marketing budget growth has bounced back to its highest level in a year and a half, according to the latest IPA Bellwether report published today.
15 Apr 2019
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Simon Frazier
Sponsored: The IPA's Simon Frazier explains why accountable data is more important than ever in today’s planning world.
25 Mar 2019
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Michaela Jefferson
According to the first of Zenith's Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
07 Feb 2019
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The Media Leader Staff
BBC Radio 2 continued to top the national breakfast rankings during the fourth quarter of 2018, while Capital London's weekly reach reduced by -1.4% quarter-on-quarter to 915,000 listeners.
28 Jan 2019
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The Media Leader Staff
Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn - the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.
28 Jan 2019
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Michaela Jefferson
The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.
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