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Results categorised as Research or Forecasts or Ad Revenue
08 Oct 2015
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Ellen Hammett
Mobile spend was up 51% in the first half of 2015 to account for almost 80% of the rise in digital ad revenues, according to the latest forecast from the IAB and PwC.
21 Sep 2015
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The Media Leader Staff
Driven by the high demand for mobile and online video, digital continues to be the only channel seeing double digital growth.
16 Jul 2015
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The Media Leader Staff
Marketing budget growth increased to a three-quarter high in Q2 2015, marking 11 quarters of successive expansion, according to the latest IPA Bellwether report.
01 Jun 2015
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The Media Leader Staff
However, the consumption of traditional media - including newspapers, magazines, TV, radio and cinema - fell between 2010 and 2014, directly because of competition from the internet.
07 Apr 2015
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Richard Shotton
Data is invaluable to advertisers - but are we in danger of having too much? ZenithOptimedia's Richard Shotton and Richard Clay use new research to find out.
18 Mar 2015
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Richard Marks
With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media's Richard Marks.
11 Mar 2015
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David Pidgeon
The future role of JICs - the Joint Industry Councils that manage the different audience measurement 'currencies' - dominated this year's Future of Media Research conference. So what does the future have in store?
05 Mar 2015
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The Media Leader Staff
10 March will see the return of the popular Future of Media Research conference - including debates, a world-first research exclusive, early findings from the new Connected Screens tracker and a line-up of extraordinary talent.
11 Feb 2015
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The Media Leader Staff
The winners of the inaugural Mediatel Media Research Awards were led by Sky Media, which took the Grand Prix along with Best Media Research Tracking Project for Sky AdSmart.
04 Feb 2015
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Richard Marks
Richard Marks, chair of the judges for next week's Media Research Awards, says the entries tell us a lot about the state of the sector - and that the awards themselves matter to the future success of the industry.
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