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Results categorised as Research or Forecasts or Ad Revenue
26 Jan 2015
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David Pidgeon
As virtual reality technology finally heads for the consumer market, Lieberman Research Worldwide's global CEO Dave Sackman says it's more than just gamers that will benefit.
14 Jan 2015
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James McDonald
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, explains the investments being made in each sector.
19 Dec 2014
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The Media Leader Staff
From the best films to the rise (and rise) of programmatic - and much in between - hear from Xaxis, Mindshare, dunnhumby, Newscred, DCM, Primesight and Carat as they offer their predictions for the year ahead.
19 Dec 2014
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Rian Shah
How can brands speak to a more tech-savvy and fluid family unit? OMD UK's Rian Shah uses the findings of a major new research project to find out.
08 Dec 2014
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Ellen Hammett
The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5‐6% a year, over the next three years, according to ZenithOptimedia.
13 Nov 2014
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Richard Marks
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium - and wonders whether 15-24 year-olds will inevitably end up just like their parents...
12 Nov 2014
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David Pidgeon
The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.
11 Nov 2014
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The Media Leader Staff
New findings and a progress update have been shared with industry from BARB's Project Dovetail - the measurement body's new hybrid measurement system for full cross-platform reporting.
10 Nov 2014
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James Whitmore
Ahead of the MRG International Conference in Berlin this week, Route's MD, James Whitmore, asks whether it's time for the JICs to change.
06 Nov 2014
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The Media Leader Staff
Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.
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