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Results categorised as Research or Forecasts or Ad Revenue
24 Jan 2014
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The Media Leader Staff
Newsline presents a short video of media predictions and wish-lists from the annual Year Ahead event - including interviews with MediaCom's Claudine Collins, ISBA's Bob Wootton and journalist Raymond Snoddy.
22 Jan 2014
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David Pidgeon
The European ad market experienced some small respite in the third quarter, with only a small decrease of 0.4 percent year over year, 3 according to Nielsen.
16 Jan 2014
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David Pidgeon
The latest IPA Bellwether report reveals the second-highest rate of growth in the survey's history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.
16 Jan 2014
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Ellen Hammett
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey's history.
14 Jan 2014
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Ellen Hammett
Through the private marketplace, Guardian News & Media will sell video inventory programmatically to selected trading desks and agencies.
10 Jan 2014
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David Pidgeon
New figures from the Advertising Association and Warc show highest year on year growth for three years is fueling optimism.
08 Jan 2014
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Greg Grimmer
Greg Grimmer predicts the key things in media that definitely will happen in 2014, as well as some more interesting - and slightly off the radar - ideas that could have big implications for the sector.
02 Jan 2014
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Raymond Snoddy
From Twitter's ad proposition to the future of the BBC, and Local TV to Facebook's falling popularity, Raymond Snoddy shares his views on the most important media trends to watch out for in 2014.
20 Dec 2013
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The Media Leader Staff
As another year closes, Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014.
20 Dec 2013
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Anne de Kerckhove
Anne de Kerckhove, managing director, EMEA, Videology takes a look at some key trends that will impact online video advertising in 2014 - from the merging of TV and online to the rise of programmatic.
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