SEARCH
Results categorised as Research or Forecasts or Ad Revenue
26 Apr 2013
|
Ellen Hammett
Thursday played host to MediaTel's very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.
24 Apr 2013
|
Ellen Hammett
Netflix surpasses HBO in US subscribers for the first time as it reveals record breaking figures in quarterly report.
23 Apr 2013
|
Ellen Hammett
Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.
22 Apr 2013
|
Alice Dunn
Kantar Media's Alice Dunn this month takes a look at the 'moving house' market, and uses the latest TGI study findings to reveal what marketers need to do to effectively target this group in tough economic times.
22 Apr 2013
|
Ellen Hammett
Global ad spend reached $350 billion in 2012 - representing a 4.3% year-on-year increase - with TV accounting for almost two thirds of the overall revenue.
19 Apr 2013
|
Simon Andrews
Over 50% of the population now has a smartphone. Digital ad revenue is over £5.5 billion and more than £500 million of that is on mobile. Facebook has 15 million mobile users every day, and 50% of all internet sessions on mobile are on Facebook or from Facebook links. These are big numbers. So what's everyone waiting for?, asks Addictive! founder Simon Andrews. It's time to experiment and start learning.
17 Apr 2013
|
Ellen Hammett
Media technology company Sticky has closed a $3 million deal with tech investors Conor and Northzone that will see it launch a new in-screen measurement tool, in a bid to overcome the claim that half of online ad impressions are never seen.
15 Apr 2013
|
Ellen Hammett
New research shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526 million annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.
11 Apr 2013
|
Darren Hamer
'Click-through' doesn't mean anything today says Darren Hamer, MD of Sticky. It doesn't generate any revenue and without context there's no way of knowing its impact on brand equity. So now it's time for the truth - and visual performance studies will help achieve it.
11 Apr 2013
|
Ellen Hammett
The latest Bellwether Survey predicts that 2013 will bring a rise in marketing budgets and confidence overall, with positivity about company performance the highest that it has been in a year - however businesses are still expected to face challenging times ahead.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer