ALICE DUNN
LATEST ARTICLES
19 Jul 2013
Kantar Media's Alice Dunn takes a look at net-engagers, or 'true media-multitaskers' - a money obsessed group of youths that many marketers should find highly attractive and worthwhile when it comes to targeting audiences...
18 Jun 2013
Young people are spending more time indoors and less time being active - significantly so in the last five years. As a result, young people are interacting more with fictional characters, explains Kantar Media's Alice Dunn - and capitalising on the right characters could prove lucrative for the canny marketer when it comes to engaging with young people.
22 Apr 2013
Kantar Media's Alice Dunn this month takes a look at the 'moving house' market, and uses the latest TGI study findings to reveal what marketers need to do to effectively target this group in tough economic times.
25 Feb 2013
With the winter fashion weeks well under way, Kantar Media's Alice Dunn takes a look at a new study that reveals that in Britain 10 million adults care deeply about what they wear. So how can marketers target this audience most effectively?
18 Jan 2013
Consumers have never had more choice of car brands and models in the UK market. Understanding consumer rationale behind car-buying is, therefore, key for marketers hoping to make sense of this market. By Kantar Media's Alice Dunn.
20 Dec 2012
Despite the economic gloom of recent years, last year the coffee market in the UK was valued at £5.3 billion and the number of branded coffee shops has doubled since 2005. Kantar Media TGI explores the consumers that are driving this boom.
15 Nov 2012
eBooks are reshaping the publishing industry as millions of Britons choose e-Readers over traditional paperback books - and marketers need to understand who these consumers are and exactly what motivates them.
18 Oct 2012
Alice Dunn, marketing executive at Kantar Media, explores the narrowing gender gap amongst the young to be interested in all theings 'techy'.
20 Sep 2012
Alice Dunn, marketing executive at Kantar Media, looks at people who use music-streaming websites (Spotify in particular) and why they're an interesting and lucrative target for marketers...
29 Aug 2012
Alice Dunn, marketing executive at Kantar Media, reveals interesting insights about social networkers, who are 26% more likely than the average internet user to find ads helpful...
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