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Results categorised as Research or Forecasts or Ad Revenue
06 Feb 2013
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David Pidgeon
Yesterday MediaTel hosted the hugely popular Future of Media Research event in central London. Chaired by BBC News media correspondent Torin Douglas and run in partnership with Nielsen, themes this year included Big Data, NRS PADD and measuring social media. Find out what our expert panellists had to say.
06 Feb 2013
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The Media Leader Staff
The Daily Mail & General Trust has seen its online digital advertising revenues increase 51% as its print titles have seen a -9% drop in the three months ending 30 December.
04 Feb 2013
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David Pidgeon
As ITV release the findings from its biggest audience insight project to date, a new online tool, detailing all the findings from the project, is launched for the media planning and buying community.
01 Feb 2013
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David Pidgeon
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest - and invest more - according to Nielsen's quarterly Global AdView Pulse report.
31 Jan 2013
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David Pidgeon
New Deloitte report, released today at the Advertising Association's annual LEAD summit , shows that, on average, £1 of advertising spend returns £6 to UK GDP - and GDP growth follows advertising investment, not the other way around.
31 Jan 2013
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Andy Haylett
2012 was pretty unusual in the world of radio with several momentous and unique events disrupting the normal flow of listener behaviour says Andy Haylett, Survey Director at Ipsos as Newsline grabs the latest industry opinion on the RAJAR results.
25 Jan 2013
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Richard Nicholls
As the digital and mobile revolutions continue at breakneck speed, there is a legitimate concern that we are going to experience a technological overload. Now, Future Foundation's latest research reveals how our responses to technology are rapidly changing.
24 Jan 2013
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David Pidgeon
With more than 150 senior media executives in attendance, the Year Ahead 2013 offered a feast of insider knowledge and thoughtful crystal ball gazing. You can now watch our exclusive online video to see what predictions some of our panellists and guests made for 2013...
24 Jan 2013
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Ben Allott
Ben Allott at Callcredit believes that if retailers want to continue to survive the economic downturn they need to be savvier with their marketing and start connecting the dots between the online and offline worlds to help drive consumers back to the high-street.
23 Jan 2013
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David Pidgeon
Ad spending rose 3.3% year-over-year, from January to September 2012, according to Nielsen's quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew at the highest rates during the period: 7.7% and 9.2%, respectively.
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