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Results categorised as Research or Forecasts or Ad Revenue
02 Jan 2013
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David Pidgeon
Prospects for the marketing and advertising industry are looking up after a study of SMEs in the sector found that around two thirds expect growth in 2013.
20 Dec 2012
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Alice Dunn
Despite the economic gloom of recent years, last year the coffee market in the UK was valued at £5.3 billion and the number of branded coffee shops has doubled since 2005. Kantar Media TGI explores the consumers that are driving this boom.
18 Dec 2012
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Keith Eadie
68% of respondents don't believe that Christmas TV ads this year strike the right chord of sensitivity during a period of recession and almost 90% complain they started much too soon - with few reporting shopping earlier.
17 Dec 2012
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Dominic Mills
It's December and instead of yet another finger-in-the-air forecast or more wishful thinking for the year ahead, Dominic Mills would like to point out some things in Adland that won't change next year.
14 Dec 2012
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Michael Agnew
Through a combination of financial challenges and digital savvy, never before have Marketing Directors in every sector faced a more well-resourced, more hard-to-penetrate generation.
10 Dec 2012
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Darren Hamer
Results from over 2,000 eye tracking studies performed by EyeTrackShop over the last 16 months reveal that, on average, 30% of visible display ads did not attract the consumers' attention. Darren Hamer investigates.
05 Dec 2012
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David Pidgeon
Providing evidence-based recommendations for businesses on how best to approach investment in advertising, the findings concludes that stirring consumers' emotions as well as providing highly creative advertising will always bring in the highest profits.
04 Dec 2012
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David Pidgeon
ZenithOptimedia has downgraded its 2013 overall market growth prediction to 2.5%, after revising down every medium except cinema.
03 Dec 2012
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David Pidgeon
Global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year according to new data from ZenithOptimedia.
03 Dec 2012
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Dominic Mills
You don't have to be an accountancy wonk to find pleasure, surprise and a touch of salaciousness hidden among the pages of the latest annual survey of agencies' financial performance. For there, laid out in all their glory - and some gore - are the financial secrets of a host of agencies...
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